Having been around for over a century, the Austrian Composers association was ready to reestablish itself in order to attract aspiring young composers across Austria and Europe. Its aging identity was reimagined to communicate a dynamic, fun, yet historic organization that prioritizes people and their goals as composers.
Taking inspiration from the universal composing tool, the piano, the logo is a reflection of the timeless nature of the instrument and its function as a bridge between the idea and the end product. Furthermore, the abstract and varied nature of it aims to communicate all of the aspects of a universally balanced composition (highs and lows, width and precision, depth, motion).
The shape of the logomark lends itself to a variety of applications, creating movemenet and dynamic compositions. The overall aesthetic and tone was conceived to strike a balance between formal, contemporary and playful all at once, attempting to make the identity system as flexible as possible.
Musical compositions are not dissimilar to visual compositions. They are most often laced with movement, repetition, sonic colour, patterns and more.
It was important to not fall into the cliché imagery that is often associated with more conventional visual identities in the area of classical music and composition, but rather showcase an elegant and contemporary idea within the same themes.
Thus, to further expand the Austrian Composers' online pressence, we developped bespoke instruments that integrate elements of the newly developed visual language while introducing texture and creating a unique aesthetic.
